So how to do you get yourself onto the Fashion Week frow? Here are the questions you'll have to blag, if you're after prime position.
Are you famous?
If there's plenty of media buzz around you and what you wear, there's a chance you'll get a seat on the front row. If your agent plays it right, you might even get paid to attend.
Do you go to a lot of swanky parties?
If you're regularly seen on 'the scene', you might be abe to convince a designer (or more likely their publicist), that dressing you up as a walking advert would be really great for their business. The next time Fashion Week rolls around? Boom, you're on the front row.
Are you a big-time buyer?
If whatever takes your fancy is likely to then be commissioned, bought in bulk or hung on the rails of Harrods, Selfridges, Liberty London or Net-A-Porter.com, you're in. Probably with perks. Time for a career change?
How many followers do you have?
If you're fashion editor, viral style blogger or just somebody who happens have lots of Twitter/Instagram followers plus a penchant for designer handbags, you'll be able blag yourself a prime position.
Friend? Family? Potential love interest?
Once celebrities, It girls, buyers and press have all been seated, friends, family and the designer's VIPs then get a look in. Time to network, eh?
Anyone planning to get themselves onto the Fashion Week frow? Tweet us your blagging tips @handbagcom
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