Now that London Fashion Week has drawn to a close, it's time to take a look at the key trends dominating designer collections for Spring/Summer 2014.
Excited? Scared? Intrigued? Yes, us too. But we're happy to report that despite some scary suggestions - we're hoping that Giles Deacon bat hat was just for effect - the overriding trend appears to be pure prettiness.
From colours to cuts and details, soft pastel shades were a big hit from Mulberry, Burberry and Christopher Kane, while soft feminine shapes and delicate textures cropped up almost everywhere.
Pink looks to be the shade of the season, with Alice Temperley best demonstrating its wide-ranging spectrum, though the flip side comes in a gothic subtrend lead by monochrome palettes and Erdem's ethereal elegance.
Elsewhere, Matthew Williamson, Paul Smith and Mary Katrantzou led the campaign for high energy hues, Mediterranean vibes hit Temperley and Topshop Unique, while retrospective glamour infused almost all collections be it Giles' 90s icons, Tom Ford's 80s power dressing, or Daks' 50s chic.
While there's a lot to pick and choose from, one thing's for sure. The season is all about celebrating the woman you really are, rather than the woman you feel you should be.
So pick and choose what makes you feel happy!
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