Now if you're not familiar with the history of the Bamboo, which is something you should rectify immediately, just know that it was incredibly innovative way back when, and remains exactly that today.
A favourite of among icons including Princess Diana, Elizabeth Taylor, Florence Welch and Jessica Alba, Gucci has decided to celebrate the handbag all over again with a series of snaps on Twitter and Instagram.
Starting with these vintage beauties!
While the snap above of the Bamboo posing in front of the Palazzo Vecchio in Florence's Piazza della Signoria (mouthful), makes us want to skip on over to Italy ASAP, actress Ilaria Occhini working it below in 1956 is a reminder of just how timeless the style really is.
Love it too? Click on the links below for more Gucci Bamboo Bag ogling...
HANDBAG HISTORY: THE GUCCI BAMBOO
TRUE LOVE! FLORENCE WELCH AND THE GUCCI BAMBOO BAG
SPOTTED! NAOMI WATTS' GUCCI BAMBOO HANDBAG