Why strong is the new skinny when it comes to fashion and fitness

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From superstars to supermodels, strong bodies are taking over the fashion scene. Are you ready for Strong not Skinny?

Beyoncé performs at V Festival 2013

© Getty - Handbag

Though far from being new, tag lines like 'strong is the new skinny' and 'fit not thin' are fast becoming more popular. So is the fashion world ready to let go of the super-skinny size zero?

Possibly, yes. Though celebrities like Beyonce, Gwen Stefani, Jennifer Lopez and Cameron Diaz have long championed a strong and toned body over the skeletal look, there's now a new influx of support from a younger fashion-forward crowd.

Rita Ora, Ellie Goulding and Jessie J all regularly share snaps of their fitness regimes on Twitter, while curvy Khloe Kardashian is doing her bit by loosing weight slowly and sensibly through a squat-heavy routine.

Even the traditional skinny minnies of the modelling world like Miranda Kerr and Candice Swanepoel are turning to strength training, in a bid to improve their both their health and appearance.

Then of course there's Millie Mackintosh, who instead of slimming down for her upcoming wedding to Professor Green (if that would even be possible), has been hitting the gym to shape up and tone up.

Candice Swanepoel ankle weights fitness

© Twitter Candice Swanepoel

STRONG IS THE NEW SKINNY: Victoria's Secret model Candice Swanepoel hits the gym



So why the sudden craze for health and strength?

Though the message has been bubbling under the social media surface for quite some time with hoards of Tumblr, Instagram and Twitter accounts dedicated to celebrating female fitness, the real turning point was the 2012 Olympics.

With heroes like Jessica Ennis bringing a new kind of inspiration to the fore, everyone went wild for getting in shape.

It's not just extreme athletic bodies that are setting an example however. Women like model Daisy Lowe, who's fronting The Sundays Times' new Fit Not Thin campaign, and Girls Aloud star Kimberley Walsh, are both encouraging women everywhere to stay a healthy size while exercising.

But if you're still not convinced that a change is coming, revisit the finale of Karl Lagerfeld's recent Chanel show at Paris Couture Fashion Week.

Who did he choose to close the runway? Why, a bicep flexing Erin Wasson of course!

Progress may be slow, and the ditching of fashion's super-skinny size zero well overdue, but we're very excited to see where this is going. Are you?

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