When it comes to coveted designer pieces, Alexander McQueen's skull scarf is up there with Burberry's trench and the Chanel 2.55 handbag.
So to celebrate the 10th anniversary of the iconic skull-print scarf, British artist Damien Hirst has been called in to rework the classic McQueen design.
Creating 30 limited-edition scarves, Hirt will incorporate his kaleidoscopic artwork taking inspiration from his 'Entomology' series.
The anniversary collection will be available from McQueen boutiques and online at alexandermcqueen.com from mid-Novemeber, with prices believed to be starting from £315.
Kim Kardashian is clearly a fan, are you? Please tell us we're not the only ones daydreaming (daily) of McQueen's skull scarves...
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