British designer Holly Fulton is partnering with LG, the Official Garment Care Supplier of London Fashion Week, to celebrate the brand's unique couture care washing machine technologies – making garment care for even the most delicate and complex fabrics easy to maintain at home.
Holly showed her stunning new AW13 collection at London's fashion week and here she tells us about the inspiration behind her latest designs...
Look 27 is my favourite look from the collection; it features the Lily Biker, a fully embellished biker jacket with embroidered lilies in whites and creams and sequinned feathers in varying shades of blue.
This is paired with the jailbird dress, a knee length digitally printed crepe de chine dress with a full skirt and placement print bodice. This also incorporates organza sections on the shoulders and a neckline made from laser cut Perspex with crystal and volcanic lava rock beads attached.
The whole collection was based on the idea of obsessive love, mainly the love a groupie has for her chosen band, and this dress related to the feeling of a bad girl behind bars, caged romance being contained which was highlighted by the swallows and lilies (both Victorian symbols of love) swirling round behind the prison fence.
The jacket also features these motifs along with feathers, another symbol of devotion, and is a take on the classic rock and roll biker jacket but reinterpreted in a contemporary, feminine way for today's bad girls.
This was a key look in the collection, as it combined so many fabrications and materials which is a trademark of the label and my favourite way to design.
Technology has been very important in the development of my design, for example allowing me to bring to life my hand drawn patterns using digital illustration and laser cutting, and new technologies from the likes of LG that open up an even broader mix of fabrics that I can now work with and care for.
What do you think of Holly's Autumn/Winter 2013 ideas?
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