Chip Bergh just dropped it into an interview regarding going green in business.
"I know it sounds totally disgusting. I know it does, but believe me, it can be done," he said.
But what about all those foundation/coffee/gin spills? He spot cleans and then air dries of course.
Tommy Hilfiger said a similar thing last year to a TMZ reporter, "'I never wash my Levi's...They'll fall apart. I love them broken in."
If you get a denim know-it-all in a room, they'll happily tell you that if you wash denims regularly it affects the integrity of the denim and fades the colour.
So go on, give us the truth on your denim habits...
When was the last time you washed your jeans?
Yesterday you filth bucket. Get out of my house. A week ago and no longer. Probably about a month, maybe. Not going to lie, I can't remember. I like them crusty.
Yesterday you filth bucket. Get out of my house. 19.05%
A week ago and no longer. 47.62%
Probably about a month, maybe. 23.81%
Not going to lie, I can't remember. I like them crusty. 9.52%
Thoughts? Tweet us @handbagcom
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