Throwing in a touch of the nautical, the brand embraced crisp whites, navy and stripes with laid back and casual shapes.
Armani have called the collection Blu Touch and describe it as having a "sporty and carefree air."
That translates as clean lines and paired back chic that is as comfortable as it is stylish.
Think sunny yachts off the coast of St Tropez, while someone pours you a martini on the deck. Lovely stuff.
But it's not just the lightweight fabrics and bermuda shorts that are getting in on the vibe. The bags too are deconstructed and "made of soft and tactile materials," explains Armani.
Team with fashion trainers and sports jackets for the full effect.
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