Explain the Normcore fashion trend to me like I'm five

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Here are some helpful tweets and celebrity pics to explain the non-fashion trend Normcore like you were a child.

Normcore Birkenstock sandals - how to wear Normcore - new fashion trend - fashion trends explained - fashion news - handbag.com

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You didn't realise, but secretly hipsters have been throwing away their plaid shirts and starting a new fashion trend. It's so fashionable, it is not fashionable.

Welcome to Normcore.

You've probably heard it being bandied about, but the new 'not really a fashion trend' trend is growing in rep. So wtf is it?

Basically it means you act like you don't care, as if fashion got too cool and you have to reject it. Like when you started listening to Savage Garden before everyone, and then had to pretend you didn't like them because the kids in your class started singing 'chica cherry cola'. It is exactly that.

Still confused? Let us use pictures as a device...

Dress like your dad


Dressing like an un-hip Dad at sport's day is the aim. Socks with sandals, ill fitting jeans, polo neck. Obama does it beautifully:


Normcore is kind of 90s


The Friends cast are so Normcore and they don't even know it. Mum jeans are the key here.


Nandals are a thing


As in, your Nan's sandals. #Normcore



Old school logos are fine


Embrace that baseball cap. Also basic white trainers, Steve Jobs style polos and socks with everything is a winner.



The Olsens are doing it


Therefore fashion has spoken.



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