Welcome to Normcore.
You've probably heard it being bandied about, but the new 'not really a fashion trend' trend is growing in rep. So wtf is it?
Basically it means you act like you don't care, as if fashion got too cool and you have to reject it. Like when you started listening to Savage Garden before everyone, and then had to pretend you didn't like them because the kids in your class started singing 'chica cherry cola'. It is exactly that.
Still confused? Let us use pictures as a device...
Dress like your dad
Dressing like an un-hip Dad at sport's day is the aim. Socks with sandals, ill fitting jeans, polo neck. Obama does it beautifully:
Normcore is kind of 90s
The Friends cast are so Normcore and they don't even know it. Mum jeans are the key here.
Nandals are a thing
As in, your Nan's sandals. #Normcore
Old school logos are fine
Embrace that baseball cap. Also basic white trainers, Steve Jobs style polos and socks with everything is a winner.
The Olsens are doing it
Therefore fashion has spoken.
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