While we want men to be quicker than us in the bathroom (and respect its domain), we do still appreciate a well-turned out man, and that means grooming should play a key role. In the era of new masculinity, moisturiser is no longer alien to men, and there's a myriad of beauty products available to men in today's world, from lip balm to eye cream and soothing shaving tonic to brow gel, so there's really no reason for your fella to feel uninformed.

Do you prefer your man with a bit of grooming or an old-school manly man?