Isabel Branch, Plan:Polo, West Sussex
Knowing your industry inside out prior to starting a business is certainly an advantage and Plan:Polo founder Isabel Branch has put every single one of her seven years in the world of polo to good use.

 
Years of seeing chaos and confusion ensue in the organisation of polo tournaments convinced Isabel that the industry needed an online planning tool for clubs and players so that their schedules could be properly organised; thus Plan:Polo was born.

Due to launch shortly, Plan:Polo is set to become something akin to a finely-tuned, super targeted social networking site. Isabel believes that by the time she is finished, the system will be totally indispensible to anyone affiliated with the world of polo. She believes that winning a handbag.com award would give her business even greater credibility and help to gain her the recognition of the general public. 

www.planpolo.com

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