People would rather lose their car than their mobile phone

Nokia Supernova mobile phone survey results

Just how important are mobile phones to young women? More valuable than a car? More revealing than a diary? More sentimental than a letter? Yes, according to Nokia and handbag.com. Inspired by the innovative Nokia Supernova campaign, which invites the audience to explore the lives of three characters in detail via www.somebodyelsesphone.com, Nokia and handbag.com have undertaken a survey among a cross section of 18-30 year old women in order to find out just how important a part mobile phones play in their lives.

FACT 1 - OF THOSE INTERVIEWED, MORE PEOPLE WOULD BE UPSET ABOUT LOSING THEIR PHONES THAN THEY WOULD THEIR LAP TOPS, DIARIES AND EVEN THEIR CAR...........

1. Mobile phone and contents - 39%
2. Car and contents - 33%
3. Laptop computer and contents - 27%
4. Diary - 7%

FACT 2 - WHEN IT COMES TO NOSING THROUGH OTHER PEOPLE'S TEXT MESSAGES ALMOST HALF OF THOSE ASKED WOULD GO THOUGH THE TEXT MESSAGES AND PHOTOS OF SOMEBODY ELSE'S PHONE IF THEY FOUND IT........

1. Those who'd read the text messages - 49%
2. Those who'd go through the photos - 45%

FACT 3 - THIS YEAR'S NEW NATIONAL TREASURE AND ‘X FACTOR' JUDGE CHERYL COLE TOPS THE POLL OF CELEBRITIES THAT THOSE QUESTIONED WOULD LIKE TO HAVE A LOOK THROUGH THE PHONE OF..........

1. Cheryl Cole - 25%
2. Victoria Beckham - 20%
3. Comeback Queen Britney - 10%

FACT 4 - A SIGNIFICANT AMOUNT OF THOSE INTERVIEWED ADMITTED TO GIVING PRECEDENCE TO THEIR PHONE OVER ROMANTIC LIASONS WITH PARTNER, AT DOCTORS AND DENTISTS APPOINTMENTS AND EVEN FUNERALS.......

1. Those who've answered their phones in bed with a partner - 41%
2. Those who've answered their phones at the doctors - 35%
3. Those who've answered their phones at the dentists - 20%
4. Those who've answered their phones at a funeral - 6%

http://www.somebodyelsesphone.com/

* -the survey was undertaken by handbag.com with 785 participants

Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It's like having a window into somebody's entire life, would you be tempted to look through it?

This question is at the heart of Nokia's Supernova campaign that invites the audience to explore the lives of three characters -Anna, Jade and Luca - in intimate detail somebodyelsesphone.com.

Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

The Nokia 7610 Supernova costs £179 (without SIM card) and is part of the Nokia Supernova range available through www.nokia.co.uk/shop