Jessica Alba did Playboy you say? Didn't see that coming. Well that's because she didn't agree to it. The photo is actually from her promotional shots for film 'Into the Blue,' and after refusing to be in Playboy - the magazine just pinched the shot and used it without her permission. Alba was fuming and sued the magazine. The matter was settled after Hugh Hefner personally apologised and pledged a load of money to Alba's favourite charities.