Top Women’s Site Announces Key New Appointments

Today Handbag.com, the top women’s lifestyle website in the UK, revealed four new appointments to senior roles.

Natasha Aitken, previously Handbag's Relationships and Lifestyle Editor, will become Editor. Natasha, whose background is in film and entertainment journalism says:

"With so much happening in web publishing, this job is a very exciting opportunity. Handbag is well established and well loved with over 1 million users every month.  I'm keen to build on our audience success, introduce new elements to the site like user blogs and video and deliver even more to our users."

Kate Creasey, Beauty Editor, will take on the additional role of Deputy Editor of the whole site:

"Handbag readers love beauty demonstrated by the huge popularity of our recent Beauty Awards.  I'm really looking forward to expanding our fashion and beauty focus and launching new content areas over the coming months.

Tracey Lea Sayer joins as Fashion Director bringing experience from Happy Magazine, ES and Sunday Express Magazine:

"Handbag balances expertise with accessibility; it's ideally placed to appeal to the fashionistas out there, as well as the women who just want a few tips about looking good. I'm really looking forward to joining the team."

Danielle Radojcin joins as Fashion Editor, having previously worked as assistant to Dylan Jones at British GQ:

"I'm delighted to be joining such a talented team. The site's fashion content is very strong - developing it still further will be a wonderful challenge."

For further information please contact:

Louise Bury

louise.bury@hearstdigital.co.uk

Notes to Editors:

About Handbag.com

Handbag was the first dedicated women's lifestyle website to launch in the UK, and is now the market leader with over 1.1 million unique readers every month*.

Handbag is a stylish, glamorous, trusted and informative editorial title providing the inside track for busy women online on everyday important issues like relationships, health, careers and beauty. With the luxury look of a glossy and the lightening reactions of a daily, Handbag offers a breadth of coverage from expert writers, establishing a powerful reputation as the leader in a crowded field.

Launched in 1999, it now includes the subsidiary site for Company magazine, aimed at 18- to 30-year-old women and called getlippy.com; the site for She magazine aimed at women aged over 35 and called allaboutyou.com; and gomamatoday.com, the site for Prima Baby magazine.

The Handbag network was acquired by the National Magazine Co. in October 2006. NatMag is the principal UK business of the Hearst Corporation, and Handbag.com forms part of the Hearst Digital Network, which publishes websites for NatMag magazines.

About The Hearst Digital Network

The Hearst Digital Network, a division of National Magazines, publishes the following websites: http://www.handbag.com/, http://www.netdoctor.co.uk/, http://www.getlippy.com/, http://www.allaboutyou.com/, http://www.babyexpert.co.uk/, http://www.cosmogirl.co.uk/, http://www.cosmopolitan.co.uk/, http://www.prima.co.uk/, http://www.goodhousekeeping.co.uk/, http://www.youandyourwedding.co.uk/,  http://www.countryliving.co.uk/, http://www.menshealth.co.uk/, www.runnersworld.co.uk

About The National Magazine Company

The National Magazine Company is a wholly owned subsidiary of the Hearst Corporation established by William Randolph Hearst in 1910.  NatMag publishes 15 consumer titles in the UK: Coast, Company, CosmoGIRL!, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest.  The group publishes a further two magazines, Men's Health and Runner's World, through a joint venture known as NatMag Rodale and three large scale weeklies, Best , Reveal and Real People through a joint venture known as ACP-NatMag.

*ABCe audit October 2006, http://www.handbag.com/ - 1,162,614 unique users, 20,719,734 page impressions