London Fashion Week starts next week and the capital will be swamped by the rich and the beautiful. And how do you recognise these fashion movers and shakers? By their ultra-cool, totally perfect and chic appearance. But the biggest giveaway is not their clothes, but their hair. Blow-dried to perfection, glossy and bouncy – the sort of hair you see in a shampoo advert.
We can’t all be fashionistas but we can easily look like one if we pop to one of the *London Toni & Guy salons to have a catwalk-inspired blow-dry from the bespoke blow-dry menu.
In celebration of 15 seasons as Official Sponsor to London Fashion Week, Toni & Guy have come up with four über-fashion blow-dry styles. The four styles are inspired by the iconic hairstyles that Toni & Guy have created for the hundreds of runway shows, such as Giles, Bora Aksu, Jean-Pierre Braganza and Masha Ma. You can chose from: Disco Queen, big and glam; Pony-Power, the ultimate fashion ponytail; Hot Bun, elegant but edgy, and Vintage Vission, a seductive ‘40s chignon with peek-a-boo fringe.
But that’s not all. Not only will you walk out of the salon on to the street with a runway-worthy ‘do, you’ll also leave armed with the inside knowledge on how to recreate your hairstyle like a pro, and one must-have styling product from the fashion-forward Toni & Guy Salon Professional label.m range, used exclusively at London Fashion Week!
*The bespoke blow-dry menu will be available at Toni&Guy London flagship salons: Covent Garden, Regent Street, Davies St, Marylebone, Sloane Square and South Kensington. The blow-dry costs £35, and the menu will be available until September 30th. Only one free label.m product per appointment.
Visit Toni&Guy for more information
The latest hairstyle trends
A/W make-up trends
Video: How to blow-dry your hair
