Long, lustrous locks never go out of fashion, and the pressure to be perfect and live up to the ideal is always on. However if you're one of the estimated 60% of women who experience some degree of hair loss, you'll know the heartbreak this ideal can cause. Part of the problem is that female hair loss and thinning has long been treated as a taboo subject. For women the problem has been largely ignored because women themselves are embarrassed to talk about it. This is in marked contrast to the condition in men, which is openly discussed, with products and hair loss treatments widely available.

You're not alone
Many women feel isolated and alone when their hair starts to thin, which is why it's crucial for them to be aware that the condition isn't uncommon. Far from it: more than one in four women actually experience thinning hair and loss¹. Equally, women want to know why this is happening to them and gain knowledge.

Causes
Women with thinning hair often attribute it to something they've done. Harsh hair treatments, hormonal changes during pregnancy or the menopause, stress, and poor diets are often thought to be the cause. In fact, sustained hair thinning in women is usually hereditary, so don't blame yourself. A genetic predisposition to hair thinning can set in as early as 18-24.

Identifying the type
When it comes to hair loss caused by genetic and medical factors, the most common form is alopecia androgenica, otherwise described as thinning, 'see through' hair. Another less common form is alopecia areata, which starts as a tiny bald patch the size of 10-pence piece and can sometimes result in the total loss of hair. It is estimated that as many as a quarter of the population¹ are affected by one of these conditions. In both cases this can cripple self-confidence in women of any age. The first step in treating the symptom is to identify the type - visit www.thinninghairadvice.co.uk for further information.

Treatments
Depending on the form of thinning or loss, there are a number of different options available, including a minoxidil topical lotion applied to the scalp, prescribed oral medication and, if there is a diagnosed hormone imbalance, hormone treatment. Regaine® For Women Regular Strength is a new product formulated to specifically treat hereditary hair loss, and contains minoxidil, which can stimulate hair growth. Available at pharmacies without prescription, this trouble-shooting topical solution is applied to the scalp twice daily, when hair is dry. It's suitable for all hair types, even permed or colour-treated, and costs £24.95 for a month's supply.

Tips and tricks
Check your diet: nutrition plays a key role in maintaining a healthy mane. Lack of balance and deficiency in one area can accelerate the onset of hereditary hair loss. Consult your doctor or nutritionist for advice.
Steer clear of hairstyles that put tension on the hair follicles, such as tight ponytails, chignons and plaits. Think loose and comfortable.
Layered cuts can make a big difference in creating the illusion of more 'oomph'!
Avoid the over-use of heated styling tools, such as tongs and straightening irons, which place strain on the hair and can lead to breakage.
Play with wigs and hair extensions to show your hair in its best light, or use hats, scarves and funky jewellery to draw attention away from it.
Ask your hairdresser to monitor the rate of your hair growth and progress, but try not to obsess about it. Stress alone can exacerbate hair loss, resulting in a vicious cycle. Try to think positive.
If your eyebrows and lashes are affected, make the most of the latest eyebrow make-up - use a sharp, fine pencil in feather-like strokes to fill in sparser areas. Try going one shade lighter than your natural hair colour. False eyelashes, too, have come such a long way, so why not give them a go.

Further information and advice
Hairline International
www.thinninghairadvice.co.uk
British Association of Dermatologists
The Hair Loss Cure by Elizabeth Steel
Hair Savers For Women by Maggie Greenwood-Robinson

¹ ACNeilsen Bases 2003