Horizontal hair
Light, airy and full of volume, this is Mr Whippy for the mane. Taking its lead from spring/summer's candyfloss frizz, volume at the root was combined with outwards width to give reams of texture at Chanel, Dior, Junya Watanabe, Giles and Mulberry. "The way this texture is so light is super sexy", says Malcolm Edwards who braved a heavy round of backcombing at several shows. "I wanted this texture to look like it breathes - as if it moves, even when stationary."