Cheryl Cole’s advert unveiled

See behind-the-scenes pictures of Cheryl Cole’s first advertising campaign for L’Oreal.

You might recall a recent news story on handbag.com citing Cheryl Cole as the latest ambassador for L'Oreal, especially seeing as so many of you were against the appointment of such an obviously coiffed and unnatural beauty. Well, we've just been given the shots from her first ad campaign promoting Elvive Full Restore 5 so now you can judge for yourselves whether she's worthy of the iconic phrase ‘because I'm worth it'.

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