Campaigners are calling for the label 'superfood' to be banned from supermarket packaging because it's a "marketing term" to make shoppers spend more money.
The British Dietetic Association believes most of the 'cancer-fighting' and 'immune-boosting' claims are utter rubbish.
They think we're so taken by the superfood con that we're willing to spend extra cash on juices and smoothies that are no more healthy than common garden fruit. Great.
But when everything we touch in the supermarket claims to be beneficial to our health it's hard to know what to believe. Take a look at the gallery to see the most common front of label claims and what they really mean...
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