Is time up for smoking?

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It seems very little can stop a seasoned smoker other than will power so will new hard hitting ads really get people to stub it out?

Is time up for smoking?
We are all aware of the health implications of smoking - from cancer, heart attacks and lung disease - you name it, smoking causes it, but many of us still choose to ignore the facts. A new anti-smoking campaign highlighting the damage it causes to your sex life is hoping to make the difference. The adverts targeting women demonstrate the cosmetic effects of smoking by recreating a 'scene' between a girl and a boy in a bar, with the boy realising that the girl 'stinks' when he moves closer to her. For men the campaign goes below the belt to show the impact of smoking on impotence and sexual performance. Beauty and the beast

In response as to why the government choose to focus on appearance and impotence, Caroline Flint, Public Health Minister says, 'We did lots of research with young adults and what came back was that they are at that time of life when they are forming relationships and wanting to attract new partners. However it also helped us understand that we needed different messages for men and women. One thing we wanted to avoid was a 'one size fits all' approach.' Speaking at the screening of the new adverts Caroline Flint, continued, 'We know 70 per cent of smokers want to stop smoking, however, with younger people, fears about attractiveness and fertility can be a stronger motivation to quit than fears about health.' According to a recent survey by the NHS Smoking Helpline, nearly half of men associated smoking with wrinkles, bad skin, and less enjoyable kissing and one in two smokers said they'd quit to improve their sex appeal. Over two-thirds of young men and women, and over half of smokers, say smoking reduces sexual attractiveness. Quick 'beauty'facts

Smoking...

Prematurely ages skin by between 10 and 20 years

Increases the likelihood of facial wrinkling (by 3 times), particularly around the eyes and mouth

Gives a sallow, yellow-grey complexion and hollow cheeks

Causes gum-disease, halitosis and tooth loss

Stains tooth enamel and fingers yellow

Makes you store fat around your waist and increases the risk of cellulite

Doubles or trebles your risk of developing psoriasis, a chronic skin condition which can be extremely uncomfortable and disfiguring Dr Bav Shergill from the British Skin Foundation says, 'Giving up smoking is the cheapest and best way to improve skin quality and vitality. Many of us spend a small fortune on moisturisers and make-up to make sure we look our best. Smoking completely undermines such efforts it gives a sallow complexion, adds years to your face anddegrades collagen, making skin less elastic. Giving up smoking can not only add years to your life, it also adds years to your appearance and can help stop premature ageing before it's too late.' The last drag

Overall smoking in England has decreased from 28 per cent of adults in 1998 to 25 per cent in 2005, which means there are around 1.2 million fewer smokers in England. The lowest smoking rates in England on record. So do we really need a ban on smoking in public places (as is the situation in Ireland and New York) if people are moving in this direction anyway? Caroline Flint says, 'I think we've come a long way on a voluntary basis, but there is strong feeling that the government should bring in legislation and we try to be in tune with public opinion. I think that it's something that the government should be involved in. I'm for legislation, but it can't be a one size fits all approach because individuals must choose for themselves.' Further information

www.givingupsmoking.co.uk

www.sda.uk.net

www.ash.org.uk
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