It's taken American by storm and now The Virgin Diet by nutrition expert JJ Virgin is promising to revolutionise the way we eat...so what's it all about?
With the bold claim, "Drop 7 Foods to Lose 7 Pounds in 7 Days', this diet promises a lot with just a few simple changes to your everyday routine.
Basically, it's all focussed on food intolerances and going on an individual quest to find the foods that are making you fat.
Scroll down to watch JJ Virgin talk about The Virgin Diet - Video
By taking away the seven foods that most people are intolerant to (including gluten, dairy, soy, eggs and corn) for three weeks, The Virgin Diet encourages you to make healthier and more informed meal choices.
When these three weeks are up, you'll be able to reintroduce one 'intolerance' food at a time to see how your body responds. If your stomach goes crazy, you'll know to avoid that particular 'intolerance' food in the future.
Does The Virgin Diet actually work?
• Losing seven pounds in one week is realistic considering you will be cutting out junk food, gluten (pasta, bread, cereal, cous cous), dairy and eggs. You'll be pushed into a fruit and veg corner, so your calorie intake will dramatically reduce.
• With easy guides to balanced meals, controlling your glycaemic index and how to maintain the diet in day-to-day life, it's a comprehensive guide to weight loss, but occasionally it feels a little patronising. Take a peek at JJ's style in her Tweets...
How hard is it to follow?
• The first few weeks will be tough! You won't need to count calories, but you will need to cut out the seven intolerance food and stick to it. Breaking the ban won't give you the best results when you reintroduce them in the second phase.
• The diet dictates that you eat every four to six hours and only have three meals per day. Snacking is discouraged and your last meal should be at least two hours before you go to bed.
The Handbag HQ Virgin Diet verdict
This is a complex and heady mix of nutritional advice, and a lot of it is helpful. However, parts of the book feel like they've been soaked in unnecessary jargon, with words like 'High-Fi Foods', 'Low GI' and 'Inflammation and Leptin Resistance' making everything seem far more complicated than it needs to be.
Overall, this is a good diet to try if you're regularly experiencing bouts of constipation, diarrhoea and bloating - the common signs of food intolerance. Otherwise, stick to the nutritional advice about healthy foods, balanced meals and food swaps.
Watch JJ Virgin talk about her top fat-burning tips in the video below...
The Virgin Diet by JJ Virgin, £8.99, available from 2 January 2014.
Are you going to give the Virgin Diet a try? Tell us on Twitter #VirginDiet.
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