All hail be to the ass: Are big bums the new boobs?

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Fat bottomed girls are making the rockin' world go round again...

Kim Kardashian's bum on Instagram

© Instagram/Kim Kardashian

The world likes big butts and it can no longer lie.

Gone are the days when Katie Price's mega jugs were talk of the town. Now it's all about Kim Kardashian's impressive behind munching on a white swimsuit, or celebs showing off their squat workouts.

This weekend alone, Lady Gaga flashed her cheeks on social media to promote her new single and Kelly Brook, who found fame revealing her knockers on Page 3, has also got in on the action.

kelly brook - bum selfie - bikini beach pose - handbag.com

© Instagram / Kelly Brook

Kelly Brook started bum wars, by tweeting Kim K this pic saying, 'I've seen that shot somewhere before'



But the trend extends beyond the bum selfie.

Exercise is in on the action as squat jumps are the workout du jour (so long stomach crunches, you'll be missed), being championed by the likes of Khloe Kardashian and Jessie J.

And for those that aren't naturally gifted in the behind region – you can now purchase bum boosting pants with concealed pads. They're the Wonderbra for your ass.

Khloe Kardashian and Kendall Jenner exercise

© Kendall Jenner Instagram

Khloe Kardashian & Kendall Jenner work on their derrières



What happened to boobs?


Former Playboy sex columnist (and boob double for Sex and the City), explains to Pop Dust that it's been on the cards for a while, and she blames, 'J. Lo. Somewhere in The Bronx, in, oh say about 1986, the rebel force was preparing to topple the twin dictatorship.'

What does science have to say on the matter? Theories that men's love of big bums is to do with an animalistic attraction to wider pelvises and their child rearing connotations have been discredited, however scientists are still puzzled and say there may still be something in that.

'What we do know is that a booty is a uniquely female trait,' Viren Swami, Ph.D. of Psychology at the University of Westminster, told You Beauty. 'After puberty, sex hormones begin to dictate the distribution of fat on the body…[women] end to carry fat in their gluteofemoral region, that is, the butt and thighs.'

lady gaga - twitter - bum selfie - cover art - handbag.com

© Twitter

Lady Gaga is using hers to promote suggestive new single 'Do What U Want (with my body)'



Maybe it's just that we're all a bit more open to the, erm, possibilities of the butt when it comes to getting down.

We'll leave it to walking hard-on Russell Brand to sum it up, 'A woman's ass is sublime, and the fact that there's an orifice in there is well, it is one of life's great gifts.'

Thanks for the clarification Russ.

All we know is flat bottomed girls – we may have a problem.



HAVE YOU GOT CELEBRITY BUM ENVY OR FATIGUE?

KHLOE KARDASHIAN CHAMPIONS THE JUMP SQUAT

FOR MORE ON BODY IMAGE
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