In a new study carried out at the University of Plymouth, people that sat in front of a game of Tetris had 24% reduced cravings than those sat in front of a loading screen.
That's probably because loading screens make you want to poke yourself in the eye, therefore desperate for a cigarette or some snacks, presenting the mind with an alternative, engaging task makes it push those needs to the back.
But what if I don't like Tetris?
"It doesn't have to be Tetris, it could be anything visual," explained psychology professor, Dr. Jackie Andrade, who was behind the study.
"It also doesn't have to be mentally demanding, but if it is, it has a better chance to block the craving," she added.
However, speaking or games on iTunes you might want to try instead are Candy Crush (game playing irony) and Clash of the Clans for all you Game of Thrones fans with a chocolate covered popcorn addiction.
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