They're all used to the sweet scent of success, but the X Factor judges are apparently in plans to release their own fragrances - with each set to earn over £250,000 each for choosing their favourite scents.
Birthday boy Simon, who turns 50 today, along with Cheryl Cole, Dannii Minogue and Louis Walsh, will get the whopping six-figure advance plus a cut of any profits made from the fragrances, which are rumoured to be hitting shelves in time for Christmas. The judges are said to be meeting with fragrance experts later this week to choose the scents they feel represent them the most.
According to sources, Simon is already winding the others up about how successful his will be. Which makes us wonder - how do you bottle smugness exactly?
Would you buy the X Factor fragrances?
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