If you don't already, you'll soon know Uniqlo.  Born in Tokyo (Uniqlo is Japan's No. 1 clothing retailer) this clothing and accessory store is fast becoming a worldwide favourite thanks to its unfussy and super affordable designs. And its trendy, alternative aesthetic has bagged it some pretty cool friends. Uniqlo's current billboard representatives are Samantha Morton, Nicholas Hoult (from teen drama Skins) and Dizee Rascal.  And what do they all have in common?  They're all Londoners and as Uniqlo has just opened two mega stores on Oxford Street so it's undoubtedly a match made in heaven.  At the in-store launch party on Tuesday 6 November there was a London meets Tokyo party atmosphere with celebrity spots including Daisy Lowe on the decks, Alexa Chung, and Henry Holland. 

Click here to see the rest of the guests and to get a peak at the new flagship store.

Uniqlo's flagship store is located at 311 Oxford Street. -Jemma Tibbals