You've got to love Victoria Beckham. Despite wanting so much to be taken seriously as a fashionista, she is happy to join in with all the jibes made at her expense. Marc Jacob's decision to put the mother of all fashelebrities in his spring/summer 2008 campaign initially attracted fierce industry criticism. "There was a lot of discussion about Victoria being in our ads and tons of blogs on the internet about ‘Should she or shouldn't she?' ‘What's going on with Marc Jacobs?' and ‘Has he lost his mind?'" Jacobs explained. "We thought the funniest thing would be to show the Victoria Beckham ads that don't show Victoria Beckham, but just to see those legs coming out of the bag." Jacobs' long-time collaborator, artsy photographer Juergen Teller is famous for his Cindy Sherman-type reality images. This equally real campaign captures the irreverent, naughty schoolboy wit of the American designer who never plays by the rulebook. VB responds as only a lady who is willing to starve herself for fashion and wear shoes, which make her bunions ache, would. "If you can't get locked inside a Marc Jacobs store, then trapped inside a Marc bag has got to be the next best thing."