One forgets in 1994 we were so in love with our Wonderbras we wore sheer blouses (or nothing else) to show them off. The 'Hello boys' campaign, along with pointy bra-wearing Madonna were two reasons why Eva Herzigova ("the bouncing Czech") wasn't the only one flashing her boobs. Back in the days when breast implants were considered freakish and wobbly chicken fillets cost a fortune, the wonderful, underwired Wonderbra became an essential tool for every fashion-conscious woman. This could squeeze a vital extra inch out of your cleavage giving you the right look for the times. They sold millions. The third reason was in this year, influential lads mag, Loaded, was launched which triggered a bloke-fest zeitgeist. 'Hello boys' was the slogan dreamt up by legendary advertising exec Trevor Beattie, (who also created the cheeky FCUK campaign). And, oh boy, we fell for it. Busty blonde bombshell Eva had been a surprise late edition to the line-up of classy supermodels. It was no surprise when her top shelf looks steered her first to Guess then Wonderbra, a campaign that made her famous and halted any plans to become a serious actress.