Was there ever a contemporary designer label more closely linked to celebs than this one? Anyone who is anyone has worn it. In fact, any wannabee starlet who doesn't own something emblazoned with a Greek print of Medusa can't really call herself A-list. The late, great Gianni Versace, virtually created celebrity culture. He invented supermodels, catwalk shows as we now know them, and a type of modern day glamour that guarantees the wearer a front page newspaper splash the day after making an appearance in a fiercely sexy Versace number. Full respect to Donatella, who still scoops up an impressive number of frocks on Oscar night. Who wears it apart from Elton John? Beyoncé, Elizabeth Hurley, Madonna, Jennifer Lopez, Demi Moore, Britney Spears, Christina Aguilera, Halle Berry, Gisele Bündchen and Kate Moss. Rumour has it Versace PAY celebrities to wear their gear and sit front row at fashion shows. With a turnover of 310 million euros you would hardly think they'd need it? They famously offered the late Princess Diana, post-divorce, a million pounds to appear on their catwalk. She declined but - sensible girl - took the frocks.