Topshop's new campaign echoes what the fast fashion chainstore is all about: Brit chick street-style. It might not be a designer label yet but it's now a global brand exporting the ‘London look' that designers knock-off/re-package so well, adding several noughts to the price tag in the process. Jourdan Dunn, Karlie Kloss, Eliza, Amanda Laine and Kori Richardson star in a string of ads shot by Emma Summerton using London tubes and buses, the theme being 'Topshop on the Move' to reflect the upcoming opening of the first U.S Topshop. If only all inner city schoolgirls had such flawless skins (courtesy of make-up artist superstar,Val Garland) and wore striking combos like Breton stripy t-shirt, military bandstand waistcoat, teeny denim cut-offs, thick black opaques, tough leather studded booties, heart-shaped vintage handbag, topped with a bowler hat (stylist, Kate Phelan). One thing is the same though. Feet OFF the seats please girls.

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