You're Creative Director of Liberty of London. Tell us a bit about your job.
I come up with a concept for the season, and then brief it out to the team, and then pretty much work with them daily on absolutely everything. We always start with the colours, sorting out the palette for the next season, then it's all the prints and embroideries, because obviously it's very print and decoration based. Then once we've sorted all that out, we start developing shapes of the handbags, prints on bikinis and so on. We've also done a jewellery collection, which is another thing we're launching next season. It's quite amazing. What I love about it [the job] is it's not about sitting in an ivory tower and designing, it's very, very hands-on and it's very much about going to little factories in Florence and working with handbags, and the people who make them.

Picture:  silk twill Chelsea Flower Show scarf, £150 at Liberty of London