Here at Handbag, one of our favourite boutiques is Hoxton's Start, founded by Philip Start and his wife Brix Smith-Start in 2002. The shop, and its website, www.start-london.com, launched earlier this year, are known among fashion-savvy folk as a first stop on any shopping spree. So we're excited to learn that the Earnest Sewn ‘Whiley' jeans will be stocked exclusively to Start in black.

Earnest Sewn jeans, made famous a few years back when every Hollywood starlet worth her fashion cred was seen in a pair, are known for their dedication to producing the perfect pair of jeans for every wearer. Named after Catherine Whiley, the head of Live Fashion who run the sales/PR for Earnest Sewn, the style came to life on a recent trip to the Earnest Sewn Factory in New York, where, at a fitting, Kate Bosworth asked the team to make her a pair of high-waisted, wide-legged jeans; Catherine saw the jeans once they had been made, and loved them so much that is was decided the style would be named after her.         

Available to buy in-store and online from 15 November, the Earnest Sewn Whiley jeans will retail at £179.50. Only the truly denim-obsessed will understand what all the fuss is about, but we know you're out there.