Quick shopping fix: summer denim trends

Denim diva Donna Ida, of the eponymous boutique, talks us through her favourite design-led denim trends this summer, and how to wear them.
2011-04-08 14:00:00 By Emily Fleuriot

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Summer's designs on denim

Denim is the staple of every woman’s wardrobe – blue jeans are the one item that everyone is wearing. This season, however, it made a bold foray onto the catwalk, becoming the fashion choice of the summer, with denim causing a buzz at all the fashion weeks, and from high street to designer, denim brands are stepping up the ante.

From Chloé’s massively influential ‘70s-styling and Isabel Marant’s pink denim to Phillip Lim’s bright white jeans and Emilio Pucci’s ride-‘em fringing, this summer throws up a whole lot of options, for both off- and on-duty dressing.

Donna Ida Thornton, founder of self-named cult denim boutique Donna Ida, talks us through the best denim trends this season.

Read on for Donna’s top denim tips, and our favourite brands.

From left: Phillip Lim, Isabel Marant, Emilio Pucci

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