Fringed dress
Whistles,shopping,Incoming
Whistles fringed dress
With the arrival of the first cold snap of the year online shopping has never been so appealing. And what better place to start updating your winter wardrobe than with a visit to the recently relaunched Whistles website? The British brand has given its online shopping experience a boost with a snazzy, innovative redesign, improved functionality and the complete autumn/winter 2009 collection now just a click of a mouse away. If that wasn\'t enough, visitors to the site can now shop limited edition styles before anyone else with four exclusive pieces available online before hitting the shop floor.
Ever since ex-Topshop supremo Jane Shepherdson took over at Whistles, she has given the classic label a complete revamp, from the branding and shop layouts to the lust-worthy collections, which, in our book, get better and better each season. So, it was only a matter of time before the store got a cutting edge website to match. The new site looks sleek and has stepped away from the traditional grid design in favour of a mouse-activated moving screen designed to allow you to discover "hidden gems" as you browse. All the clothes are shot on models, so you can get a feel for the fit and cut, and the site will also showcase the work of illustrators and photographers from time to time.
Shepherdson, chief executive of Whistles, said, "We spent a lot of time researching best practice online. We then threw out everything we had learned and just designed something that pleased us visually and that represented our brand."
Then there are the clothes. The autumn/winter collection is brimming with contemporary wardrobe classics. This week we\'re swooning over the must-have leather biker jacket and cooing over the show-stopping fringed dress. And what of the online exclusives? The sequinned jumpsuit just screams cool, the mesh body top is edgy and sexy, the mohair jumper is super-snug for winter and the animal print dress is oh-so perfect for the looming party season. All four are already at the top of our shopping wish list. Read on to see the rest of our collection highlights and start clicking...
Picture: £250 from Whistles
whistles.co.uk
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