Forget red roses, chocolates and sexy lingerie, Valentine's Day this year is all about Yves Saint Laurent. To mark the drop date of the luxury brand's spring/summer 2009 Manifesto booklet, over half a million copies of the new issue will be handed out on the streets of London, New York, Paris, Milan, Tokyo and Hong Kong this Saturday 14 February. The catalogue features images of the spring/summer 2009 advertising campaign, with Claudia Schiffer posing below the famous Hollywood sign, shot by Dutch photography duo Inez van Lamsweerde and Vinoodh Matadin.As well as the booklet, the fourth edition in the Manifesto series, the first 2000 lucky passers-by in each participating city will receive a cotton tote bag, designed by Yves Saint Laurent's creative director Stefano Pilati. They'll also bag a red heart-shaped USB stick containing the campaign pictures, a behind-the-scenes video of the shoot plus interactive stickers of Claudia Schiffer and the Hollywood sign.
The Yves Saint Laurent goodies will be given out from 11am this Saturday at the following London locations: Bond Street, Knightsbridge, High Street Kensington and Covent Garden. Don't be late!
Click below to watch a teaser clip of the behind-the-scenes Manifesto video. Catch the full version at ysl.com from 14 February.
Picture from top: Claudia Schiffer for Yves Saint Laurent spring/summer 2009; and the YSL Manifesto cotton tote and heart-shaped USB key.
