Designer e-tailer Net-a-porter, which was launched by award-winning fashion maven Natalie Massenet in 2000, is marking the impressive milestone of one million orders by offering the incredible prize of a £25,000 shopping spree to one lucky winner.
Let's just take a minute to get that into perspective. A budget of £25,000 could bag you a capsule Balmain wardrobe (eat your heart out, Cheryl Cole). Or the entire Marc by Marc Jacobs collection, with a cool £10,000 leftover to play with. Or a new pair of Louboutins - for every day of the month.
With brands from Balenciaga to Burberry Prorsum, from Alexander Wang to Zac Posen, one thing's for sure, it won't be difficult to spend it.
"We said, it's got to be a fabulous, over-the-top number," explained vice president of sales and marketing, Alison Loehnis, a woman not satisfied by doing anything by halves (which goes some way towards explaining Net-a-porter's international phenomenon status).
The best part? You don't need an A-list-sized budget to get involved. Simply register at netaporter.com/celebration between now and 11 February - and start planning out the dream wardrobe that just might become a reality.
Picture: A selection of the Christian Louboutin shoes currently on sale at Net-a-porter.com.
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