Matthew Williamson's collection for H&M hit stores first thing this morning and we were there to witness the frenzy once the doors opened. Eager shoppers had been queuing up outside London's flagship H&M store on Regent Street since 6.30 am to ensure that they would have their pick of the range once the doors opened at nine. Like previous H&M designer collections, most pieces had sold out within minutes. The peacock print dress appeared to be the most popular, selling out in a speedy two minutes. We counted. There are still a few pieces left, but if you want your slice of Matthew Williamson's boho-luxe then you'll have to be quick as they won't stay on the rails for long.
To celebrate today's launch of the collection, H&M held a star studded party last night at the Regent Street store. The man himself, Matthew Williamson, was there along with his A-list pals, including Sienna Miller, Rosie Huntington-Whiteley and Mischa Barton. See pictures from the party.
Picture: A model shows off the pink silk mix dress from the Matthew Williamson for H&M range.
See our pick of the Matthew Williamson for H&M collection
Watch our video of the collection launch below:
