Mark Ronson is following his sister, fashion designer Charlotte Ronson, into the world of fashion designing. The DJ and erstwhile Amy Winehouse collaborator has teamed up with Gucci creative director Frida Giannini on the design of a limited edition collection of trainers.
The move comes as part of Gucci Icon-Temporary, a pop-up store that will travel the world starting in October 2009. A new Gucci Ronson sneaker will be introduced at each destination of the tour and will include 16 styles for men and two for women.
"I spent many, many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special, both from an aesthetic point of view and a collectable one," Mark Ronson said in a statement. "Frida and I also agreed it was important for there to be a unique musical element to the project, so I'm going to be collaborating with artists, making limited edition tracks for each store opening."
The design will include classic Gucci design signatures, such as the GG logo or a stylised version of the iconic Gucci red and green web detail. Each will feature silver or gold metal dog tags as well as an embroidered Limited Edition label inscribed inside the shoe. In a bespoke flourish, customers' initials can be embossed onto a customised leather tag on the shoe laces.
No exact date for the London store has yet been set, but expect to see the Ronson/Gucci circus arriving in London sometime around early November.
The first Gucci Icon-Temporary store will debut at Crosby Street in New York on 23 October, when Frida Giannini and Mark Ronson will host a celebratory kick-off party. The store will then remain open for just two weeks.
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