We wouldn't usually associate wearers of Louis Vuitton's glossy designer clothes with get-your-hands-dirty gardening, but in a tribute to springtime the French label is celebrating the opening of its latest store, at London's Westfield shopping centre, with an urban garden retreat.
The luxury goods company has called in Turner Prize-winning artist Jeremy Deller to create a contemporary, urban garden full of fruit bushes, vegetable patches and flower presentations, complete with über-stylish scarecrows. The garden, which will greet shoppers outside the new Louis Vuitton store in The Village section of the west London mall, was inspired by springtime - new growth, flowers and energy - and will exhibit at Westfield for two weeks before being donated to the Hammersmith Community Gardens Association.
"A good garden is a work of art in itself and the British love of gardens extends from the practical allotment to the manicured lawn," Deller said. "In London we have to appreciate nature wherever we can find it and my installation reflects the strange beauty of the scarecrow with a mobile urban vegetable patch."
Head down to the Louis Vuitton store at Westfield from today to see Jeremy Deller's urban garden presentation.
Picture: Jeremy Deller's urban garden presentation at the Louis Vuitton store at Westfield.
