Design duo Jenny Holmes and Dimitris Theocharidis, collectively known as Jena Theo, have won this year's Fashion Fringe at Covent Garden award.
Jenny Holmes and Dimitris Theocharidis' "summer of love"-inspired collection beat off stiff competition from Elliot Atkinson, Lidija&Dejan and Yelena Smirnova to scoop the coveted prize at The Flower Cellars in London's Covent Garden earlier today.
Donatella Versace, who chaired the judging panel for the second year in a row, made the announcement after the four short-listed designers showed their competing spring/summer 2010 collections. Last year's winner, Eun Jeong, presented Holmes and Theocharidis, a former fashion buyer and tutor respectively, with their award.
The designers, who met in 2002 at the London College of Fashion, presented a collection inspired by "hazy summers of love, exhibition and sexual revolution", which featured pretty backless dresses with drapes and Grecian touches, grey tailored trousers and capes in a colour palette of black, stone and peach.
Colin McDowell, creative director of Fashion Fringe at Covent Garden, said: "Congratulations to Jena Theo. We believe that all four finalists this year will have a great future."
The Fashion Fringe initiative, now in its sixth year, was set up to help find and nurture undiscovered British fashion design talent. Previous winners of the Fashion Fringe at Covent Garden prize include Erdem, Basso & Brooke and Gavin Douglas.
Picture: Jena Theo spring/summer 2010.
