Having already bagged a slot in last season's Vauxhall Fashion Scout group show and "One To Watch" status, Eudon Choi has been named the winner of the 2010 Vauxhall Fashion Scout Merit Award.
Following in the footsteps of previous Merit Award winners William Tempest and David Koma, the Korean-born designer will receive a fully sponsored catwalk show during London Fashion Week in September as part of his prize, plus an exhibition space at Vauxhall Fashion Scout during London and Paris Fashion Weeks.
The award will also offer Choi expert mentoring and business guidance to help him nurture his namesake label.
Choi said: "I am incredibly excited to win the Merit Award. Being given the opportunity to do a solo show during London Fashion Week with my second full collection is more than I could have dreamed of."
After graduating from London's Royal College of Art, cool concept store Dover Street Market snapped up Choi's graduate collection. He then joined Sienna and Savannah Miller's label Twenty8Twelve as a senior designer before launching his own label last year. Choi has already garnered critical acclaim thanks to his chic tailoring and utilitarian pieces.
Can't wait to see his spring/summer 2011 collection.
