US designer Narciso Rodriguez (who regularly dresses the likes of Michelle Obama, Sarah Jessica Parker and Jessica Alba) is taking one small step for man, one giant leap for e-commerce with the launch of his exclusive new capsule collection - which will only be available to buy on eBay.
Promising to "redefine how and where savvy shoppers can buy designer fashion at extraordinary value", the eight-piece collection will sell from a purse-friendly £40 all the way up to £225 and feature everything from a python-print T-shirt to a reversible trench, by way of slinky jersey dresses and denim separates.
The move into the world's largest marketplace was a no-brainer for Rodriguez, who is keen to engage potential new fans among its regulars.
"I am extremely excited by the possibilities that this new online sales channel brings to my business long term," the designer. "For me it's always been about dressing many women of all ages, all types, all sizes, and this special collection on eBay is a unique opportunity to reach a broad global audience."
Adds Lorrie Norrington, president of eBay Marketplaces, "eBay offers designers an innovative, efficient online sales channel, and the unique ability to reach millions of customers directly. We're excited that Rodriguez chose eBay for his first direct-to-consumer online retail venture, recognising the power of the global marketplace and our community of nearly 90 million active users."
If you're one of them, don't miss out; the collection will be unveiled and available to buy from 15 February, in sizes 4- 18, exclusively at ebay.com/narcisorodriguezforebay.
Picture: Narciso Rodriguez takes a bow following his spring/summer 2010 catwalk show at New York Fashion Week.
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