Fans of cool Parisian boutique Colette, listen up. For the first time ever, and in collaboration with Nissan, the French store will host a pop-up shop in London, adding a dose of French cool to the capital's East End.
The boutique will open later this week in the Boilerhouse at The Old Truman Brewery in London's hip Shoreditch district. It will feature heaps of quirky knick-knacks in the style of the Rue Saint-Honoré store, such as music gizmos and other arty gadgets, as well as an eclectic range of Japanese inspired lifestyle products from renowned international designers - all hand picked by the Parisian shopping emporium.
The Cube Store, so-called in celebration of Japanese design, will also play host to a series of fashion, music and art inspired events - think film screenings and interactive art installations - making for one hell of a creative treat.
All you need to do to gain entry to this high concept store is apply online or keep an eye out for Nissan Cube cars, which will be dotted around the capital, and ask the driver for a membership card.
The Cube Store will be open from 26 November to 3 January 2009 at the Boilerhouse, The Old Truman Brewery, London, E1 6QL.
