Net-a-porter on your iPhone

Net-a-porter launches net-app on Apple App Store.

Online shopping has just got more fluid with the announcement today of net-a-porter's new Apple application. Net-app will let iPhone and iPod Touch users browse, shop and complete transactions on the go.

As well as being able to access the latest net-a-porter shop-drops and read the brand's weekly fashion magazine, visitors can compile a wish list, view products relevant to their location (including the US, for example), and email a team of fashion advisors for expert styling tips.

Natalie Massenet, chairman and founder of net-a-porter, said, "Net-app gives the net-a-porter customer the ability to shop the world's most sought-after products and brands 24/7, no matter where she is in the world... she will never miss a thing!"

Below, watch a video of Roland Mouret talking about his innovative tunic, which can be worn three different ways and which is available at net-a-porter.

Net-app is available for free from Apple's App store on iPhone and iPod touch or at itunes.com/appstore/

Blog post: Natalie Massenet discusses the net app

net-a-porter

Picture: The iPhone's net-app for net-a-porter