Miu Miu LFW exhibition

Lindsay Lohan and Kirsten Dunst are among those featured in the brand’s latest in-store project. By Danielle Radojcin

Every season, one of the most hotly anticipated advertising campaigns is from Miu Miu, complete with lush setting, hot photographer(s), and one of the coolest stars on the planet. Who can forget Lindsay Lohan, in those baby blue patent killer heels, going all Lolita for Mert Alas & Marcus Piggott (spring/summer 2007)? Or Kim Basinger rolling on a bed as a naughty housewife for Inez van Lamsweerde and Vinoodh Matadin (spring/summer 2006)? Chloe Sevigny, Kirsten Dunst, Vanessa Paradis... the list reads like a who's who of coolest ever actresses.

To coincide with London Fashion Week, Miu Miu are showcasing re-worked images from these campaigns at their new store in their White City boutique in Westfield shopping centre in West London. First unveiled at the spring/summer 2009 show in Paris, the girls  have been overdrawn as pop-art inspired screens, making them appear even more iconic than ever. Check them out over the next month.

miumiu.com

Picture: A look from the Miu Miu pre-fall 2009 collection