Designer, high street, vintage, even something from your mum's closet - today's fashion is all about eclecticism.
Intermix, then, is right on the money. A hugely successful bricks and mortar retailer in the US boasting 24 boutiques across the country, it has marked its 15th anniversary by launching an international e-tail site.
The brand's philosophy is all about the mix of designers it represents (hence the name), from established to emerging talent in a wide price range, and about bringing a number of US based labels to the UK and other international markets. Collections you would expect to find are Chloé, Theory, Jay Godfrey, Yigal. They also have exclusives, such as an Elizabeth & James dress, which will go online in April, and three pieces from up-and-coming t-shirt maestro Erin Kleinberg. You can even subscribe to its free feed alerting you to new designers and products as they go live.
There's no wonder Intermix is such a hit Stateside - it knows how we like to shop. So go on, mix it up.
Picture: intermixonline.com
