1. The fashion boutique buyer

Bridget Cosgrove, fashion and buying director of Matches boutiques
As one of, if not THE most influential fashionista in the UK, (possibly the world?) take note of what\'s on Bridget Cosgrove\'s Christmas pressie wish list. This is the woman responsible for making Matches a global destination boutique (formerly she was at Harvey Nichols). The best things come in threes as far as she is concerned. Here is what she wants from Santa...
\"An Annina Vogel necklace as each piece is so individual. Annina searches high and low for precious charms, which she puts together to give each necklace its own individual personality.
A Bottega Veneta knot clasp clutch in choc brown alligator I really think this is a beautiful archive piece that still looks truly modern. Personally, I would invest in café au lait crocodile.
YSL court shoe in khaki which has a concealed platform which gives a wonderful quirky edge to any outfit.\"

Annina Vogel necklaces, from £248 at matchesfashion.com; Bottega Veneta bags from £615, from Bottega Veneta Sloane Street London, SW1; YSL shoes from £500, at YSL, Sloane Street, SW

By Julia Robson

2. The fashion empress

Belle Robinson, co-founder/owner of fashion chain Jigsaw and owner of The Shop at Bluebird
\"I would LOVE one of the new Nymphenburg porcelain necklaces (either the angel wings one or the massive medallion with the anchor motif) and a new Anya Hindmarch make-up bag. My current one has accompanied me on endless travels and is starting to show its mileage. I could also do with some refills for inside: Ole Henriksen Skin Insulator Comforting Cream; Jigsaw Organics Bath Sugar and Blink Hydra Eye gel.\"

Nymphenburg necklace, £169; Erdem skirt, The Shop at Bluebird, 350 King\'s Road, SW3, 020 7351 3873; theshopatbluebird.com

Anya Hindmarch bag, £57 from .anyahindmarch.com

3. The fashion heiresses/It girls-about-town

Jessica and Camilla Simon, daughters of Monsoon fashion chain founder and philanthropist, Peter Simon
Twinkle twinkle fashion stars. Gorgeous party girls-about-town - that\'s London and Ibiza - are clothing designer Jessica Simon and younger sister, Camilla, who works for their father, Monsoon founder Peter Simon. Both girls have asked Santa for exactly the same thing: an amethyst shooting star pendant designed by other sister, the talented and hip jewellery maker, Zara Simon. This sparkly statement necklace is part of Zara\'s highly coveted Autumn/Winter 2008 collection, which features eye-popping colours in an Egyptian theme.

£190 from Liberty

4.The Shoe designer

Olivia Morris
The glamorous British shoe designer who established her edgy brand in 1998 and now sells to destination boutiques and department stores worldwide believes Christmas is, of course, the time for treats.

\"My ultimate gift would be BMW 3 Series, failing that a Smythson mustard yellow Soho diary would be perfect.\"

£215 from Smythson

5. The boutique owner

Katie Canvin, owner of Austique in Chelsea
What\'s a yummy mummy to do when it comes to wanting a sensible but oh so stylish bag? Katie Canvin, founder of the chic Kings Road boutique, Austique, which boasts an impressive celebrity fan base, has just one item on her priority wish list for Christmas.

\"I am desperate for the ‘Love\' bag from Felix Rey. I have just had a baby and it will double as a great overnight/nappy bag for my three month old daughter, Connie.\"  The hip, colourful and ladylike New York label, founded by Lily Rafil and Sulaika Zarrouk in 2001, shot to fame after appearing in Sex and the City. Jennifer Lopez and Paris Hilton have been spotted with a Felix Rey, famed for its signature bow.

The Love bag costs £325 at austique.co.uk

6.The denim freak

Donna Ida, founder of specialist jeans boutique
Sydney born denim devotee, Donna Ida, whose own-name boutique sells the trendiest, very best designer jeans money can buy, has her eye on some serious baubles this Christmas.

\"My dream gift would be a giant pink sapphire cocktail ring from Fiona Knapp in Westbourne Grove. I love Fiona\'s designs for the fun factor. Although she works with precious stones she doesn\'t take them too seriously in an ostentatious Barbara Cartland way! And pink looks great on blondes like myself.\" Pink diamonds are crucially fashionable and hugely expensive being far rarer than white. I wonder, do diamonds come in denim blue?

Jewellery from £2,000 at Fiona Knapp Westbourne Grove (178A) boutique, W11 or visit Fionaknapp.com

7. The fashion designer

How does that festive song go again? \"On the first day of Christmas my true love gave to me, a Solange Azagury-Partridge ring in a pear tree?\" Jenny Packham, designer of those eye-popping, sparkly frocks dreams of getting this in her stocking.

\"For Christmas I would love a Solange Azagury Partridge ring,\" says Jenny, the creator of several Bond girl dresses. \"Solange\'s creativity rejects the confines of \'expensive\' jewellery and the need for it to be classic. Instead she encapsulates the moment and creates classics. The beautiful \'hot lips\' ring in red would make me smile on Christmas day!\"

solangeazagurypartridge.com

8. The celebrity stylist to the stars

Marcella Martinelli, who has dressed Kelly Brook, Julia Roberts, Anjelica Huston and Catherine Zeta-Jones
\"Classic riding boots from Duo would be my ideal Christmas present,\" says fashion stylist Marcella Martinelli. \"The company is based in Savile Row and specializes in measuring your calves to get the perfect fit. It\'s like a bespoke service with an off the peg credit crunch friendly price tag. The boot style I love is called, Florence, which rises up in front of the knee, which flatters the leg and has a low heel. They are elegant, stylish, comfortable for walking around all day and go with everything: trousers for the riding look or a pencil skirt for a gothic/fetish look. They also deliver to your door. I also think Swarovski\'s Kiosque clutch is so glamorous and would complement a little black dress so perfectly over the festive season.\"

Boots from £166 at Duo 25 Savile Row, London W1 duoboots.com; clutch bag, £440, from swarovski.com

9. The handbag designer

Anya Hindmarch
\"I would love to receive one of the hampers I designed for Selfridges,\" says handbag designer, Anya Hindmarch. \"Particularly the Ultimate Girls hamper which is full of beautiful treats including Ruinart pink Champagne, Eve Lom skincare, a Diptyque candle, an iPod and forty Essie nail polishes. I created it with myself in mind!\"

Anyone tired of hampers containing grannyish jams and rubbish crackers should check this one out. There\'s even a DVD of Breakfast at Tiffany\'s and Pretty Woman.

Ultimate Girls hamper, £1,000 (others start from £55) at Selfridges stores selfridges.com

10.The department store buyer

Laura Larbelestier, womenswear designerwear buyer at Selfridges
Laura Larbelestier knows everything there is to know about the best designer goodies on the planet. When it came to choosing her ultimate Chrissie pressie she didn\'t hesitate.

\"It would have to be the full-length bustier silk dress from Erdem, who I believe is one of London\'s hottest talents. I love this gown. It has a whimsical quality and old school glamour feel. The unusual print is in a mix of purple, white and blue and signature Erdem. It would bring a fresh and optimistic look to my Spring/Summer 2009 wardrobe. It\'s the perfect, point of difference choice for a special occasion.\"

From £2430 at Selfridges