Online Fashion Awards 2011 - judging panel

The handbag.com Online Fashion Awards are all about which fashion websites you – our super-savvy, ultra-chic readers – are excited about. Once we have all your tastiest nominations, our judging panel will be sifting through all that digital loveliness to choose our shortlist in each of the 16 categories – and then back to you to vote on the final winners! (please note that nominations closed at midnight on Friday 1 April)

Before we just go ahead and get judging, we thought it’d only be polite to introduce ourselves:

The handbag.com Online Fashion Awards 2011 judging panel includes:

Panel chair Rebecca Holman, editor of handbag.com, whose position heading up the UK’s leading women’s fashion and lifestyle website makes her well-placed to oversee the shortlist for the best fashion websites.

Emily Fleuriot, contributing fashion editor at handbag.com and founder of digital fashion salon Fashion Popcorn, who lives, eats and breathes all things fashion, especially if there’s a digital angle.

Über-blogger Jackie Dixon, whose well-honed styling and photography skills are regularly showcased on her fashion-fabulous blog Show Me Your Wardrobe. She’s keen to see “something that looks good, is easy to use – which is really important – and something original”.

All-round digital fashion expert Leon Bailey Green, a seasoned industry commentator, who regularly consults for fashion’s top CEOs and marketeers via Directors Of.COM, formerly The Online Fashion Agency.

Jemma Dyas, head of buying for contemporary designer brands at ASOS, a former handbag.com online fashion award winner.

and Keely Stocker, online editor of industry mag Drapers, who is constantly looking out for best practice, new technologies, social media and digital innovations in fashion. Summing up the judges’ intentions, Keely says: “For me, it’s about user journey and online experience - how a brand manages their reputation, communicates their values and manages what they offer online. I’m watching how brands use editorial-style, online content to display and talk about their products, and how they are innovating to attract their customer in a meaningful way.”

The categories for the handbag.com Online Fashion Awards 2011 are:

Best High Street

Best Boutique

Best online-only retailer

Best for Accessories

Best for Lifestyle (home and other lifestyle)

Best for Vintage

Best Green Fashion site

Most Stylish Design

Best Independent Magazine Site

Best use of Innovation

Best British Blog