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Under direction of Christopher Bailey, Burberry has become pretty much the pinnacle of British fashion, producing iconic and quintessentially British imagery for their ad campaigns each season. Remember Rachel Weisz and Ioan Gruffudd in their Burberry trenches and umbrellas? Or Emma Watson and her Burberry boys? Sure you do.
Well, this season is no different, and Christopher Bailey and co have whipped up another stellar ad campaign full of pretty young folk kitted out in British tweeds and plaids, umbrellas in hand, fur flat caps on head, and leather gloves at the ready.
With a cast of hot new modelling names, including Burberry regular Cara Delevingne as well as newbies Edie Campbell, Milly Simmonds and Callum Turner, the campaign draws heavily on iconic ideas of Britishness so integral to the brand. We want to look like this as we brave another harsh British winter!
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