Alexa Chung in Luella

Where would we be without Luella Bartley? Her Ghostworld geek meets downtown chic designs are a constant source of ultra feminine fun but always with an edge. As far as we're concerned that Designer of the Year award has been a long time coming.

Above: Luella made prom dresses cool again, and the Polly dress, £395 found its perfect partner in Alexa Chung earlier in the year at Glamour magazine's Women of the Year awards.

By Natalie Glock