The YSL Muse ticks all the boxes of a bonafide ‘it' bag. It's pretty much always sold out, has been spotted slung over the shoulder of Naomi Watts, Jennifer Lopez, Kate Moss, Jessica Alba, La Lohan and countless WWM celebrities (women who matter). It costs over a grand and is distinguishable from any other bag (including countless counterfeit copies). The roomy oval design with it's double zip and big straps is perfectly proportioned and gives the wearer instant class. Whoever said, "a bag is a bag until you slap a logo on" obviously hasn't clapped eyes on the Muse. Launched in 2006 it virtually became an icon overnight and is still popular despite competition from the newly launched, Muse II. Whaddya mean that's only two years? It's a lifetime in bag fashion.

Left: Coleen McLoughlin with YSL Muse bag

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